The Commercial Playbook
Commercial intelligence for the AI age.
Practical commercial intelligence, AI tools and field-tested playbooks for leaders building the next era of growth.
Built for Commercial Directors, Sales Directors and revenue growth leaders.
What The Commercial Playbook does
Sharper thinking. Faster commercial action.
We make complex commercial questions easier to frame, explore and act on — combining practical experience with a clear view of what AI changes next.
— Commercial playbooks for real-world decisions
— AI tools designed for commercial work
— Intelligence that earns its place in the room
Featured commercial playbooks
Practical frameworks for the decisions that matter.
01
The Revenue Growth Operating System
A practical system for aligning insight, action and commercial momentum.
02
The Category Conversation
A sharper approach to leading the commercial discussion that unlocks growth.
03
The Key Account Value Map
Translate customer complexity into a clear, shared commercial agenda.
AI tools for commercial leaders
Use AI where commercial judgment needs more range.
Structured prompts and decision tools that help commercial teams interrogate their thinking, prepare for key conversations and move with confidence.
COMMERCIAL COPILOT / 01
“Where is the real value at stake in this customer negotiation?”
Built to add range to your commercial thinking — not replace it.
Why The Commercial Playbook
The value is in the point of view.
Practical, not performative
Every framework is built for live commercial situations, not abstract theory.
AI-native, commercially fluent
A clear-eyed view of where AI helps — and where experienced judgment still leads.
Executive-ready from day one
Intelligence and tools that give senior teams a stronger place to start.
Free Commercial AI Starter Kit
Start using AI with commercial intent.
A clear, credible starting point for leaders who want to move beyond novelty and into better commercial work.
Get the starter kit
The Commercial Dispatch
A better commercial conversation, delivered.
Occasional thinking on commercial leadership, growth, retail and the practical use of AI.
About the founder
Commercial clarity, grounded in the work.
Founded on over 20 years of FMCG experience across multiple categories and markets, leading large (100+) high performing teams, with responsibility for annual net sales in excess of £150m. The Commercial Playbook combines real-world expertise with AI, to create practical tools, frameworks and playbooks for today's commercial professionals.